"Persona took the time to understand our programs and made suggestions that add extra value They're part of the team not just a consultant to it."

Ali King Zurich Financial

"By including Persona's analysis exercise in our selection process, we were able to get a far better view of the candidates' strengths and weaknesses - this really helped us choose the best candidate for the role"

Andreas Kiefner Head of Global Strategic Planning, Sandoz

Our Partners

Barbara Smith

Steve Apps

Sally Smith

Gemma Wilson

Barbara Smith

Prior to joining Persona, Barbara had significant management experience with Marks & Spencer where she held a number of generalist HR roles across a broad range of operating groups. During her career she has had extensive involvement in line personnel, recruitment, management development, succession planning, policy formulation and implementation, organisational development and career counselling.

As a consultant she has been involved in a variety of client projects covering recruitment, recruitment audits, assessment, management development, outplacement and career counselling. She has completed a number of projects related to graduate recruitment in the UK and has also helped companies in both India and the US to select and develop their graduates.

Barbara holds the BPS Testing Qualifications at Level A & Level B (Intermediate).


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